SOUTHERN WAIKATO TOURISM - Destination Campaign 2021
DIRECTOR/DOP/EDITOR: LUKE STOCKMAN
STILLS: JAY FRENCH
DRONE OPP: KIERAN BUDD
AGENCY: FORGE CREATIVE
CLIENT : WAIKATO TOURISM
Shot for UK clothing company Montane,
Stills: Jay French
DoP: Luke Stockman
NZ Production: Jay French / Freeride
UK Production: Jacob Ainsworth
Agency: Fresh Britain
Talent: Cushla Holdaway, Jake Vargo
Destination Showcase project for Pinkbike and Lake Wanaka Tourism.
Stills: Jay French
Production NZ: Jay French
Production Canada: Ollie Lammas, Andrew Daly, Kate Gayton
Client Lead: Jessie Byrne
Riders: Brooke Thompson, Conor Macfarlane
Stills - Jay French
Producer - Claire Dooney
Client - Destination Queenstown
Talent - Conor Macfarlane, Emma Olofsson, Louise Ferguson.
In November 2019 we were supposed to do a couple of days shooting in the Lewis Pass, but due to an unfortunate series of events, some of the huts were closed and we had to revert to plan ‘B’ which ended up working great regardless.
The shoot was located at Bealey Spur, on the way to Arthurs Pass, and provided us with amazing vistas, outlooks and various different setups to get everything we needed. There was no vehicle access so we needed to hike in all our gear, supplies and product.
Harry McArthur came along to assist on this one, helped hike in all the gear and also was responsible for shooting all this awesome behind the scenes content you see here. Thanks to Harry for capturing this.
Allie Rood produced the shoot and also took care of the moving assets, and also sorted out some of the best snacks in the history of hiking shoots.
The models for this shoot were, Nick Allen, Cirrus Tan and Imogen Van Pierce.
The rest of the crew who helped with producing, wardrobe, gear set up, creative direction etc: Rich Harries and Nicola Paverd.
Now, let’s check out some of the BTS. Cheers again to Harry for providing this.
Hiked from the car park, shooting along the way (approx 10km) Hiking/Tramping in a range of different areas.
Once we arrived at the hut it was time for some hut lifestyle stuff, followed by some important eating and then we went and set up our camping shoot, where we got some amazing late evening light.
Blue hour shooting before all useable light was gone.
After what can only be described as one of the worst sleeps ever, we went back down to shoot the tents at sunrise and then made our way down to shoot in the trees now that it was a bit more overcast. The reason the sleep was so terrible, was because once the fire in the hut went out a) it got very cold, b) all the rats, mice and possums in the area descended upon us. They were perfectly happy walking around our beds, over our sleeping bags and chewing through our bags to get food. Would not recommend.
Once we were down, it was off to location number two, much more wild, colder, higher and more rugged.
Yes, we did get in a river.
See some imagery from this shoot and more - here.
2020 was on its way, so it was time to trade up and keep the fleet looking dialled.
I drive a lot for work, up and down the country and back again, with a truck full of cameras, lights and often bikes as well. I can’t run the risk of not arriving on time and ready to go when I’m working for a client, so I need to know my transport is reliable.
Previously, I had the older Holden Colorado, and had such a great run with it that I went straight for the new version of the same truck. I’m super happy with the new one.
With the new one though, it was time for a decal refresh, and I went back to my go-to signwriter Mark Stanbury of Make Your Mark Signage, he did a great job with the old truck, so I didn’t hesitate in getting him to sort out the new one as well, and he knocked this one out of the park.
It ended up looking better than I could have expected, Mark’s experience and eye-for-detail are clear when you look at how he managed to take the old design and create the new one, making sure I was stoked along the way. His application was next level, making sure such a unique design looked correct on both sides of the vehicle.
Yakima have jumped onboard once again and helped me out with the bike carrying solutions. A GateKeeper for the tailpad, and a Hangover on its way for when you have a tray load of gear, a truckload of people and a pile of bikes.
Check out some before/after/in-between images from the old truck getting de-stickered to the new truck before and after.
Keep an eye out for me on the road!
Stoked to have Macpac onboard as a client this year. It’s great being able to work with a company with many similar values based out of Christchurch as well.
Every Macpac shoot seems to have it’s own set of unique adventures and excitement packed in.
We’ve shot 2019 Range bike and hike in the Poulter River.
2019 Range Hike and Fast Pack at Bealey Spur.
2019 Commuter gear in Christchurch.
2020 Range in Arrowtown, Queenstown and Wanaka.
Includes largestest ever printed work, inside Tower Junction Flagship store.
A complete wall covering @ 20m x 8m.
Shooting for Macpac has allowed me to get to some places I wouldn’t have been otherwise, and has also taught me about how to capture commercial imagery hours away from reception and roads. Carrying gear and packing has become serious pre-shoot planning.
Imagery is used for web, social, in-store, mailers, emails, and POS.
Thanks to the team at Pinkbike for sending me all over the place to check out the best riding destinations on offer. See all three destination adventures below:
This year we explored Christchurch with Billy Meaclem and Sam Blenkinsop, thanks to ChristchurchNZ, Christchurch Adventure Park and Christchurch Airport.
In April we explored the Northern Territories, Alice Springs and Darwin, with Bas Van Steenbergen and Vaea Verbeeck, thanks to Tourism NT and @Australia. Film: Liam Mullany.
In November we made our way around the Victorian High Country with Gaelen Slaney and Josh Tanzen, thanks to Tourism North East and Ride High Country.
Awesome to be involved with Mons again in 2019.
This year we travelled all over the globe getting campaign imagery for the 2020 Mons Royale Bike range.
Imagery shot in New Zealand, Austria and Canada.
All imagery for Billboard, Poster, Web, Social, POS, Print and Digital Advertising.