Stoked to have Macpac onboard as a client this year. It’s great being able to work with a company with many similar values based out of Christchurch as well.
Every Macpac shoot seems to have it’s own set of unique adventures and excitement packed in.
We’ve shot 2019 Range bike and hike in the Poulter River.
2019 Range Hike and Fast Pack at Bealey Spur.
2019 Commuter gear in Christchurch.
2020 Range in Arrowtown, Queenstown and Wanaka.
Includes largestest ever printed work, inside Tower Junction Flagship store.
A complete wall covering @ 20m x 8m.
Shooting for Macpac has allowed me to get to some places I wouldn’t have been otherwise, and has also taught me about how to capture commercial imagery hours away from reception and roads. Carrying gear and packing has become serious pre-shoot planning.
Imagery is used for web, social, in-store, mailers, emails, and POS.