NZ RED CROSS
Jay French shot the imagery for the 2017 "H4G" campaign, showing how the NZ Red Cross helped one in five Cantabrians through the 2011 Christchurch Earthquake Recovery Programme.
It's not just bikes here at Freeride New Zealand, we're all about specializing in content from the outdoors, no matter what that might be. We were excited to work with the New Zealand Red Cross on this project.
It was one of the bigger uses of imagery, including bus shelters, billboards, digital and traditional, online, posters, print, and signage. Almost everything. We had a great time getting to meet the various groups in their situations, and think that the finished product looked awesome.
The tagline for the campaign reads: "Red Cross has always been about good people doing good things. We’ve been working in New Zealand for more than a century and today, you’ll find us lending a hand in your community and around the world – we’re here for good."
We had six shoots, with six different crews, to demonstrate how the Red Cross had helped certain groups and families all over Canterbury. From school children, to Disaster Welfare Support team night training, the scope was pretty big. We worked alongside Tejada from Special.t to create the right imagery for this campaign.
We're stoked to see it out working hard around Canterbury.
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